Overview
Mist Agency aimed to introduce an entirely new concept in the Italian market: high-end advisory and interior design services tailored for wealthy entrepreneurs, aged 40–55, relocating to Italy for work and lifestyle.
The challenge was to explain this novel idea clearly and persuasively, while appealing to an international yet refined clientele.
Design approach
I worked on every aspect of the brand and digital presence — from logo creation to UX strategy, information architecture, and high-fidelity Figma mockups.
The logo was inspired by Moroccan heritage (the founder’s background): a floral tile motif reminiscent of Moroccan patterns, softened by muted feminine tones — beige, blush pink, deep mocha, and slate blue. The typography combined a refined script with a modern sans serif, balancing tradition with sleek professionalism.
Highlights and what I am proud of
This project was an opportunity to blend cultural heritage with a contemporary digital identity. From the very beginning, I focused on shaping a visual system that felt both refined and approachable, from the custom logo inspired by Moroccan motifs, paired with muted tones and carefully balanced typography, to the finished concept of the website.
What I’m most proud of is how naturally these elements came together to give Mist Agency a strong, recognizable personality.
Although the project did not progress beyond the design stage due to client-side budget decisions, I am proud of the refined brand identity and polished user experience I developed. It remains one of my favorite examples of merging cultural richness with contemporary design.
TL;DR
- Custom logo design: a floral tile motif, echoing Moroccan heritage with a modern twist.
- Typography: a subtle dance between flowing script and bold sans-serif.
- Color palette: muted beige, soft pink, and blue, grounded by deep browns and mocha.
- Informative yet elegant: clear structure and content tailored to highlight Mist’s services.
- Mobile-first: refined design that adapts seamlessly to any device.
- Identity in every detail: from logo to tone, the brand feels cohesive, authentic, and rooted.
The Result
The outcome was a cohesive five-page website concept, complete with a service overview, portfolio gallery, about page, and an integrated booking system. The visual identity blended oriental intricacy with western minimalism, creating a brand that felt luxurious, young, and feminine — perfectly aligned with the founder’s vision.